• Al Fakher x Snoop

    NEW HOOKAH FLAVORS FROM THE O.G.

    The dopest collab no one saw coming

    EXPLORE THE BLENDS
  • A man with dreadlocks and a beard wearing a crown and colorful patterned suit, smoking a cigar, with neon green and red lighting and a graphic background featuring the text 'Floyd King'.

    Bold Flavors. Big Klouds.

    The King is here! Keep the fire burning and the flavors flowing

    DISCOVER KLOUD KING
  • A man dressed in a white outfit with a red cape and a crown, standing outdoors with a clear sky background. A graphic overlay on the left side features a red banner with a white crown symbol and the text '25 Years'.

    Always forward

    Celebrating our heritage and beyond as the #1 shisha brand in the world.

    DISCOVER OUR LEGACY
  • Two women sitting on a sofa smiling and laughing, one holding a hookah pipe.

    World's #1 shisha brand

    Classics you know and love, as well as new fantasy flavors.

    Explore range
  • Close-up of a hand holding a small ceramic cup filled with crushed red spices or dried herbs, with a wooden table and some dried herbs in the background.

    The pursuit of excellence

    Quality isn’t something to expect. It’s a promise.

    Learn more
  • A group of five friends enjoying a picnic outdoors in the evening with sunlight shining through trees, sitting on a blanket with food and a portable hookah.

    Meet ooka: the future of shisha

    Perfect for anyone seeking a convenient and hassle-free shisha experience.

    Learn more
  • Al Fakher x Snoop

    NEW HOOKAH FLAVORS FROM THE O.G.

    The dopest collab no one saw coming

    EXPLORE THE BLENDS
  • Portrait of a man with dreadlocks and a beard, wearing a crown, smoking from a pipe. Behind him is a green striped background, and there is stylized text that says 'Cloud King' above his head.

    BOLD FLAVORS. BIG KLOUDS.

    The King is here! Keep the fire burning and the flavors flowing

    DISCOVER KLOUD KING
  • A man dressed as a king, wearing a crown with lights, a red cape, a white outfit, and white shoes, standing against a gradient blue background with a graphic that reads '25 Years' and a stylized crown above it.

    Always forward

    Celebrating our heritage and beyond as the #1 shisha brand in the world.

    DISCOVER OUR LEGACY
  • Two women are sitting on a couch, enjoying smoking hookah together, smiling and engaging in conversation. There is a glass of flavored tobacco on the table, and they are in a bright room with large windows showing a city view outside.

    World's #1 shisha brand

    Classics you know and love, as well as new fantasy flavors.

    Explore range
  • A hand holding a small ceramic chalice filled with crushed red berries.

    The pursuit of excellence

    Quality isn’t something to expect. It’s a promise.

    Learn more
  • A group of five friends enjoying a picnic outdoors in a park, sitting on a blanket with snacks and a hookah. They are smiling and laughing with the sunset in the background.

    Meet ooka: the future of shisha

    Perfect for anyone seeking a convenient and hassle-free shisha experience.

    Learn more

ALWAYS FORWARD

As the world’s #1 shisha brand, we aspire for more by always moving forward. Our rich heritage, standards of prestige, and commitment to quality shape who we are. These qualities are so ingrained in our brand philosophy that they propel us onward. For us, heritage isn’t about the past but rather the stepping stone we use to elevate, stay relevant, and remain close to the hearts of our people. Prestige is the way we conduct ourselves – the way we speak and present ourselves in today’s world. And quality? It isn’t just something to expect – it is our promise.

A man wearing a black apron with 'Al Fakhier' written on it is smoking shisha while holding a tray with a pineapple on top. There are people in the background sitting outdoors in a garden setting with green foliage and pink flowers.

OUR LEGACY

We began as a quality-driven shisha manufacturer in 1999. Today, we are present in over 90 markets, gaining the trust and loyalty of shisha lovers worldwide. While retaining our absolute commitment to product quality, we are also focused on finding new ways to delight our customers. Quality, consistency, and innovative, great-tasting shisha will continue to drive us forward.

A person using a spoon to stir a bowl of red cranberry sauce on a wooden table. Next to the bowl is a carton of Al Fakher Two Apples flavored shisha tobacco.

CRAFTSMANSHIP AT ITS BEST

We don’t just strive to be ahead but to lead with craftsmanship and creativity in mind. Whether it’s through new, imaginative flavors or exciting, immersive experiences, we are constantly engaging with the very best to ensure that our consumers are always delighted, inspired, and connected to the essence of our brand.

Package of Al Fakher grape-flavored shisha tobacco next to a bunch of green grapes and green grape leaves on a green background.

THE PURSUIT OF EXCELLENCE

We are committed to continuously enhancing the shisha experience. That’s why we have focused our efforts on all things shisha – from sourcing the highest-quality ingredients to investing in the most innovative research and development for our products. We will stop at nothing to provide the best shisha experience. Quality is our top priority, which is why we carry out a rigorous safety screening process for all our ingredients.

Today, we are collaborating with the world’s leading shisha innovators, blenders, scientists, engineers, and a network of world-renowned laboratories to pave the way for a better shisha experience.

OOKA is the Future of Shisha, Campaign Image.

DISCOVER ooka: THE PINNACLE OF ELEVATED SHISHA EXPERIENCES

Experience shisha like never before with OOKA, the ultimate companion for those who crave convenience and sophistication. OOKA's cutting-edge technology, modern design, and unparalleled performance redefine the art of shisha enjoyment. In partnership with OOKA, we're taking your relaxation to new heights, offering an array of tantalizing flavors and a satisfaction that’s truly unmatched.

EXPLORE OOKA
A promotional poster featuring Snoop Dogg and Al Fakher tobacco products. Snoop Dogg is wearing a blue bandana and a paisley patterned jacket, pointing to his head with one hand and holding a tobacco tin with the other. The background has a yellow hue with silhouettes of palm trees. The text says "Al Fakher x Snoop Dogg."

THE DROP YOU DIDN’T SEE COMING

Al Fakher ft. Snoop Dogg is the chart-topping collab you didn’t see coming. With two legends in the mix, ,you know these blends are gonna hit different. You can only expect excellence from Al Fakher, the #1 hookah brand in the world, and the one and only O.G. Snoop Dogg.

EXPLORE THE BLENDS
Woman with large afro hairstyle wearing blue fur coat, holding a packet near her mouth, standing in front of a colorful striped background.

INTRODUCING KLOUD KING, A NEW ERA OF FLAVOR

Born from the legacy of Al Fakher and inspired by Africa’s vibrant spirit, Kloud King is shisha reimagined. Bold fusion flavors, smooth blends, and big clouds - every puff brings the energy.

Whether you’re into classics or chasing something fresh, this is your new go-to. Tap in to experience the groove of Kloud King in Africa!

Discover Kloud King

featured Products

  • Box of Al Fakher two apple flavor shisha tobacco with red, green, black, and white packaging, and Arabic text

    TWO APPLES

    1kg, 250g, 50g

    Delicate flavors of apples paired with tart anise undertones

  • A container of Al Fakher mint flavored shisha with green and black packaging, featuring a crown graphic and Arabic text.

    MINT

    1kg, 250g, 50g

    A signature flavor encompassing the finest of cooling agents

  • Cans of Al Fakher grape flavor shisha with green, yellow, and teal watercolor design on black background, with label indicating same great taste.

    GRAPE WITH MINT

    1kg, 250g, 50g

    A signature blend of grapes with a cool menthol finish

  • Packaging of Al Fakher grape flavor hookah tobacco with green and yellow brush strokes on a black background, and a silver banner indicating same great taste.

    GRAPE

    1kg, 250g, 50g

    The taste of mixed grapes with a delicate aroma

Explore our complete catalog of products

SHOP ALL PRODUCTS

SHISHA STORIES

Watch and explore the culture and community behind shisha as told by masters from around the world.

Explore
A woman with dark brown hair speaking indoors, with neon purple and pink lighting in the background.

SHISHA STORIES

Miranda Rodriguez - Illusion Hookah, New York, USA

“The people you meet, that’s what it’s about”

A man with short dark hair, a beard, wearing a light-colored dress shirt, sitting at a table with a glass of water, in a restaurant or cafe with dark, textured wall behind him.

SHISHA STORIES

Christian Henna - La Mezza, New Jersey, USA

“Shisha is diversity. Shisha is togetherness.”

Man standing in middle of a room with wooden walls, speaking to two seated people. The woman on the left has curly hair, and the man on the right has glasses and a beard. Hookahs are on the table in front of them.

SHISHA STORIES

Shahid Dhillon - Attic Café & Lounge, Brooklyn, USA

“It’s like home away from home.”